PARIS. Iyadoo laga cabsi qabo dhaqaale xumo, niyadda bandhiggii dhawaan ee muraayadaha indhaha ee Silmo waxay ahayd mid rajo leh.
Madaxweynaha Silmo Amelie Morel ayaa sheegtay in tirada dadka soo bandhigaya bandhigyada iyo ka soo qaybgalka - 27,000 oo qof oo soo booqdayaal ah - ay la mid ahaayeen kuwii ka horreeyay cudurka faafa. Iyadoo 50% dadka ka soo qaybgalay ay ka yimaadeen meel ka baxsan Faransiiska, tiro badan oo booqdayaal ah oo ka yimid Ameerika iyo Bariga Dhexe, kuwaas oo aan ka qayb gelin bandhigga ka hor bilowgii cudurka faafa, ayaa soo laabtay tiro badan.
"Waxay ahayd wax lala yaabo runtii," ayuu yiri Morel. "Tani waa caddayn muujinaysa in warshadeennu ay wali u baahan tahay bandhigyo waana waqti muhiim u ah warshadaha oo dhan."
"Aad ayaan ugu faraxsanahay inaan dib ugu soo laabano Silmo dad badan," ayuu yiri Antonio Jove, madaxa Marcolin EMEA. "Daabacaaddii sannadkii hore wali waxaa saameeyay xayiraadaha COVID-19 waana wax fiican in la arko dadku hadda… ugu dambeyntii waxay ku soo laabanayaan 'caadooyinkooda'… Kulamada tooska ah aad ayey muhiim ugu yihiin warshadeenna."
Warshadaha indhaha ayaa si fiican u shaqeeyay qeybtii hore ee sanadka, iyadoo bandhigayaashu ay hoos u dhigeen cabsida laga qabo hoos u dhac dhaqaale. Christelle Barranger, Madaxweynaha EssilorLuxottica EMEA Wholesale, ayaa yiri: "Waxaan u maleynayaa in arrintani ay noqon doonto bartamaha doodda, laakiin laga yaabee in Silmo aysan ahayn madasha doodda sababtoo ah aad bay u xiiso badnayd waqtigaas." Go'aannada waxaa loo sameeyay si taxaddar leh, [laakiin] waxaa sidoo kale jiray dareen kalsooni ah inaan ka gudbi doonno."
Moritz Krüger, oo ah aasaasaha iyo madaxa shirkadda soo saarta tayada sare leh ee Jarmalka Mykita, ayaa yiri: "Wakiiladayada iibka waxay lahaayeen xagaa wanaagsan, waxaana maqalnay in macaamiisha adduunka oo dhan ay aad ugu qanacsan yihiin iibka. Xaaladdu aad bay u qanacsan tahay, markaa waan iibin karnaa mar kale."
"Yurub sanadkan wuxuu la mid ahaa sidii ay ahayd Waqooyiga Ameerika sannadkii hore, marka waxaa jiray dib u soo kabasho aad muhiim u ah," ayay tiri Angelo Trocchia, madaxa fulinta ee kooxda Safilo, oo soo laabatay ka dib markii ay ka tagtay bandhigga sannadkii hore. "Yurub, si fiican ayaan u soconnaa, laakiin Waqooyiga Ameerika wax walba waa caadi, sababtoo ah sannadkii hore waxay lahaayeen kor u kac weyn. Inta kale ee adduunka waa fiican yihiin."
Wuxuu sii raaciyay: "Haddii aan hore u eego, waan ka taxaddari doonaa ... Sicir bararku wuxuu bilaabayaa inuu soo baxo, waxaana u maleynayaa dhammaadka sanadka inaan arki doonno sida macaamiishu u bilaabaan inay ka falceliyaan."
Dadka indha-indheeya ayaa sheegaya in shirkadaha muraayadaha indhaha ay si xooggan ugu jiraan qaybaha heerka sare iyo kuwa heerka koowaad. "Raaxada si cad ayay u soo badanaysaa, iyadoo magdhowga [caafimaadka] uu hoos u dhacayo, dalabyada heerka gelitaanka ayaa sidoo kale si dhakhso ah u koraya muddo ah," ayuu yiri Barranger.
Dhanka kale, xiisadaha silsiladda saadka ayaa weli jira waxaana la filayaa inay saameyn ku yeeshaan qiimaha mustaqbalka. "Sicir bararku wuu sii kordhayaa qaybo ka mid ah adduunka, markaa waxaan qiimeyneynaa saameyntan iyo sida loo yareyn karo," ayuu yiri Barranger. "Waxaan sameyneynaa wax kasta oo aan awoodno si aan u nuugno sicir bararka, aad ayaan uga taxaddareynaa sida aan u saameyn karno qiimaha."
"Waan ogahay in inta badan tartamayaashu ay kor u qaadeen qiimahooda," ayuu yiri Krueger. "Ma kordhin doonno qiimaha, ugu yaraan sanadkan ma kordhin doonno. Waa inaan aragnaa wax kasta oo halkaas ka soo bixi doona."
Soo bandhigidda teknoolojiyada hoose-ilaa-sare iyo kuwa hoose-ilaa-sare ayaa ahayd dulucda ugu weyn ee carwada afar maalmood socotay, taasoo dhammaatay Sebtembar 26, waxayna noqotay dulucda goobta cusub ee tuulada dijitaalka ah. "Waxaan rabnaa inaan noqono gaariga ka caawiya warshadaha muraayadaha indhaha inay sameeyaan kacaankooda dijitaalka ah," ayuu yiri Sebastian Brusse, oo ah madaxa shirkadda iyo agaasimaha hal-abuurka ee Jaw Studio Lyon, kaasoo gacan ka geysanaya qaabeynta gobolka cusub.
EssilorLuxottica - shirkadda kaliya ee ugu weyn ee muraayadaha indhaha ee isticmaasha muraayadaha casriga ah markii ay la shuraakowday Meta on Ray-Ban Stories - ayaa soo bandhigtay hal-abuurkeedii ugu dambeeyay, oo ah khad muraayadaha indhaha ah oo loogu talagalay ciyaaraha iyadoo shati laga haysto Oakley. Qaababka waxaa loogu talagalay in lagu xidho dhegaha-dhegaha oo ay yeeshaan gacmo dabacsan, halka muraayadaha indhaha loo isticmaalo in lagu hagaajiyo isbarbardhigga shaashadda, oo ay ku jiraan shaashadaha OLED, iyo in la sifeeyo iftiinka buluugga ah.
"Markaad ka fikirto muraayadaha casriga ah, dadku waxay yiraahdaan waa albaab u ah mustaqbalka, laakiin durbaba waxay bilaabeen in loo isticmaalo muraayadaha sida ciyaaraha fiidiyowga," ayuu yiri Barranger. "Taasi waxay iga dhigaysaa mid xiise u leh muraayadaha casriga ah: berri waxay ku xirnaan doonaan adduunka dijitaalka ah."
Shirkadda Skugga ee Iswiidhishka ah waxay muujinaysaa waxa ay sheeganayso inay beddelayso tiknoolajiyada muraayadaha casriga ah maadaama modules-keeda lagu dari karo nooc kasta oo qaab-dhismeed ah. Alf Ericsson, Madaxa Waxsoosaarka, ayaa sharraxay in hadafkayagu yahay "inaan la dhisin tiknoolajiyad ku habboon qalab aan dadku isticmaali doonin." "Labadii sano ee la soo dhaafay, waxaan aragnay isbeddel weyn oo ku yimid rabitaanka ah in la aqbalo [soo-saarayaasha muraayadaha indhaha ee ogaaday in] haddii kale shirkadaha waaweyn ee tiknoolajiyadda ayaa xukumi doona warshadaha muraayadaha indhaha sida ay u maamuleen warshadaha saacadaha."
Toddobo sano oo horumar ah ka dib, tiknoolajiyadda diyaarka u ah wax-soo-saarka ayaa awood u leh inay cabbirto dhaqdhaqaaqa iyo arrimaha deegaanka, iyadoo leh faa'iidooyin badan oo laga yaabo inay hoos u dhacaan, laga bilaabo qiyaasidda soo-gaadhista isticmaalaha ee wasakhowga iyo iftiinka ilaa bixinta macluumaadka qaab-dhismeedka iyo isboortiga. iyo sidoo kale nidaam deegaan oo furan oo loogu talagalay horumariyayaasha barnaamijyada. Shirkaddu waxay heshay abaalmarinta Silmo d'Or ee sharafta leh ee qaybta Hal-abuurka Teknolojiyadda/Alaabada Isku xiran.
Dadka indha indheeya ayaa tilmaamaya in warshadaha indhaha ay si gaabis ah ugu biireen mowjadaha tiknoolajiyada, inta badan sababtoo ah inta badan warshadaha waxaa weli gacanta ku haya dhakhaatiirta indhaha ee madaxa-bannaan. "Indhaha badanaa waa ganacsiyada qoyska waxayna u adkeysan karaan tignoolajiyada," ayuu yiri Cody Cho, madaxweyne ku xigeenka suuqgeynta caalamiga ah ee Dita. "Marka laga hadlayo tignoolajiyada, muraayadaha indhaha ayaa saddex ilaa afar sano ka dambeeya."
Cho oo u dhashay Silicon Valley, ayaa xogta ka dhigaya qayb ka mid ah adduunka Dita sannado badan. "Waxaan isticmaalnaa tiknoolajiyad badan si aan u sameyno saadaalin," ayuu yiri.
Tusaale ahaan, dad kale oo miisaan culus leh oo muraayadaha indhaha ah ayaa lagu soo bandhigay bandhigga gaarka ah ee booqdayaasha si ay u muujiyaan awooddooda u gaarka ah iyagoo ah qalab lagu fududeynayo kala dambeynta iyo hagaajinta maaraynta kaydka, kaas oo ahaa mowduuca bandhigga Agaasimaha Suuqgeynta Badeecadaha ee Microsoft Otman Chiheb.
Dhawr sano ka dib, naqshadaha casriga ah ee aan lahayn bezels-ka sida Dita's Embra - moodelkii ugu horreeyay ee aan lahayn bezels-ka oo si gaar ah loogu talagalay haweenka 20 sano gudahood - ayaa ah kuwo cajiib ah, sida laga soo xigtay naqshadeeye Louis Lee, laakiin dhowr sano ka dib markii ay gacanta ku hayeen moodooyinka fiilooyinka leh sannadkii 2010, summaddu waxay sidoo kale u beddeshay qaab-dhismeedka acetate.
Shirkaddan ayaa ka faa'iideysanaysa baahida loo qabo muraayadaha raaxada waxayna ballaarinaysaa dukaamadeeda offline-ka ah ee ku yaal waddooyinka wax iibsiga ee heerka sare ah, ayuu yiri Cho, iyadoo dhawaan la furay Rodeo Drive ee Beverly Hills iyo Brompton Road ee London. Cho wuxuu sheegay in shirkaddu ay higsanayso inay furto toddobo ama siddeed dukaan oo kale sanadaha soo socda, iyadoo bartilmaameedsanaysa magaalooyinka sida Miami, Las Vegas, Mykonos, Shanghai, Dubai iyo Singapore.
Dib u soo celinta noocyada dhaqameed waa astaan u ah noocyo badan oo Marcolin ah sida Pucci iyo Zegna oo loogu talagalay astaamahooda cusub.
Guud ahaan, sameeyayaasha muraayadaha indhaha waxay arkeen baahi xooggan oo loo qabo qaabab waaweyn oo qaab laba jibbaaran leh, faahfaahin soo jiidasho leh, iyo kala-guurka madow iyo bunniga, kaas oo soo ifbaxay sannadihii ugu dambeeyay.
Isbeddelka ku yimid booska khabiirada qaarkood waa iska cad. Shafiro, oo sanadihii ugu dambeeyay la ildarnaa lumitaanka dhowr shati oo faa'iido leh oo ay ku jiraan Dior, Gucci iyo Fendi, ayaa dib u habeyn ku sameynaya faylalka wax soo saarka. Kooxdu waxay raadineysaa inay kordhiso joogitaankeeda goobta dharka dumarka, tusaale ahaan, Carolina Herrera, oo ay la saxiixdeen sannadkii hore, iyo sidoo kale noocyada kale ee qaab nololeedka sida Boss iyo Isabel Marant, iyo sidoo kale iyada oo loo marayo summadaha Polaroid iyo Carrera. . "Runtii waxaan hadda daboolaynaa noocyo aad u ballaaran," Trocchia ayaa tiri, "Waqtigan xaadirka ah si fiican ayaan u shaqeyneynaa, shatiyada cusub si fiican ayay u socdaan, shatiyada dhaxalka ah si fiican ayay u socdaan, summadahayaga si fiican ayay u socdaan…."
Qaar ka mid ah shirkadaha waaweyn ayaa horumar ka sameeyay waaritaanka. Safilo waxay soo bandhigtay muraayadaha iyo muraayadaha laga sameeyay walxaha Eastman Renew ee kiimikada lagu warshadeeyay, halka Mykita ay u beddeshay walxaha ku jira dhammaan qaab-dhismeedkeeda acetate-ka waxayna sheeganeysaa inay tahay tii ugu horreysay ee sidaas sameysa dhammaan safkeeda. waxay ka dhigan tahay qiyaastii kala bar faylalkooda, mana aysan kordhin qiimaha.
Gabadha Jamie Foxx ayaa sheegtay in "uusan isbitaalka ka bixin toddobaadyo" oo uu "shalay ciyaaray kubbadda pickleball."
Dadka wax ka iibsada ee casriga ah ayaa ka tagaya kareemada wejiga ee $90 iyagoo u arka kareemkan ka hortagga laalaabashada ee $6 ee ka yimid nooc ay ansixisay Jane Fonda.
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Waqtiga boostada: Maajo-18-2023